Integrated media is the use of all forms of media, traditional television, online communities, video games, and YouTube to engage consumers. Advertisers and media content creators will have to use all forms of media to present content that consumers can manipulate and engage with in order to keep consumers attention.
A key examples include:
The Matrix, where different pieces of information are conveyed through different mediums including: three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no single source for all the information around the Matrix universe.
Heroes had producers writing blogs, a Heroes’ Wiki, Webisodes, and an online campaign for “Create your own Hero” where audiences voted to create a new Hero which later appeared on the Television show.
All perfect examples of leveraging multiple media channels and consumer input to drive content and engage audiences.
A key examples include:
The Matrix, where different pieces of information are conveyed through different mediums including: three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no single source for all the information around the Matrix universe.
Heroes had producers writing blogs, a Heroes’ Wiki, Webisodes, and an online campaign for “Create your own Hero” where audiences voted to create a new Hero which later appeared on the Television show.
All perfect examples of leveraging multiple media channels and consumer input to drive content and engage audiences.
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