Experience is the new reality

With the growing accessibility of internet, contents such as TV program, radio show, news, magazines, and etc can be found online. Some of them are legal. Some breached copyrights law. Moreover, major content producers also move toward online contents. Some companies even close down their physical company to run full time online.

Consumers can choose to follow their own interest, and not only that they can become the producer themselves. The concept of prosumer where the role of consumers and producers merge becomes widely recognised. Tools such as blogs, Youtube, Flickr, and Wikipedia become the most influential tools.

The following clip "Prometeus: The future of Media" by Casaleggio Associati shows what has happened so far and the idea of what may happen in the future.

It may seem ridiculous at the moment, but the possibility of something similar to this can happen. I do not think that it will happen as fast as they predicted because in many part of the world, internet speed and access do not allow consumers to fully enjoy the benefit of this media technology. However, to those developed countries where internet penetration rate reaches nearly 100%, the future is closer.

However, toward the end of the video, it mentions that experience is the new reality. Internet can replicate the five senses in the virtual world. Do we want the entertainment in the future to be virtual reality? We do not have to actually do it, but anything can be done through the internet? I cannot imagine how can someone enjoy virtual reality, but who am I to say? May be in the future it will be normal to just click a button and feel like you are sipping a cocktail on the sunny beach in Thailand.